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Joico Blonde Life Violet Shampoo 300ml

You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.

19.95

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Directions:

  • Apply to wet hair. Lather. Leave in 1-3 minutes.
  • Rinse, and follow with Blonde Life Violet Conditioner.
  • Use 2-3 times per week to maintain cool tones.

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